Business

Black and Hispanic Americans aspire to entrepreneurship at dramatically higher rates than their White peers — yet face a capital access gap that begins before a business plan is written. JBI documents the structural barriers to business ownership for communities of color and advocates for the financial infrastructure to close them.
 

67%

of Black Gen Z aspire to own a business — nearly double the 34% rate of White Gen Z
JBI 2050 Survey, 2025
 

.39%

of global venture capital received by women of color despite owning 42% of women-owned businesses
PitchBook, 2022
 

43%

of off-track aspiring entrepreneurs cite insufficient capital as the primary barrier to starting
JBI 2050 Survey, 2025

10%

of Black Millennials could access $5,000+ from family for a major financial need — vs. 22% of White Millennials
JBI 2050 Survey, 2025

JBI Research & the 2050 Survey

Key Figures

Black Gen Z and Hispanic Gen Z Entrepreneurship Rates

While homeownership is a near universal aspiration, the same does not hold true for business creation. Instead, our research found that the desire for entrepreneurship evidences its own striking racial pattern. Overall, 36% of respondents aspired to own a business when they first became financially independent. Among Blacks, however, that figure reaches 56%. Interestingly, we find that the greatest appetite for entrepreneurship is among Black Gen Z (67%) and Black Millennials (66%) — roughly doubling the rates of White Gen Z (34%) and White Millennials (31%) that share the same ambition.

CALL TO ACTION HERE