Black Gen Z and Hispanic Gen Z Entrepreneurship Rates

While homeownership is a near universal aspiration, the same does not hold true for business creation. Instead, our research found that the desire for entrepreneurship evidences its own striking racial pattern. Overall, 36% of respondents aspired to own a business when they first became financially independent. Among Blacks, however, that figure reaches 56%. Interestingly, we find that the greatest appetite for entrepreneurship is among Black Gen Z (67%) and Black Millennials (66%) — roughly doubling the rates of White Gen Z (34%) and White Millennials (31%) that share the same ambition.